Spend 2/3 of your time developing relationships to match how realtors are chosen

If you are focused on social media, and not getting out talking to people 1-on-1, you’re investing badly.

Study after study of how people chose a real estate agent shows referrals are the reason people choose an agent about 2/3 of the time, and online sources are used less than 1/3 of their time.

Invest your time where the people are searching for a trusted real estate agent: comments from family and friends.

Additionally, when people meet you, they will remember you much more clearly. I can look at the websites of realtor after realtor and quickly forget 95%. If I meet and talk with you, look you in the eye, listen to your questions, shake your hand and then get your business card: I will remember you. It’s not complex and it does work.

RealEdge.ca is based on these 4 facts:
• Family and friend recommendations are acted on much more often than other marketing tools costing much more;
• Most people choose the 1st agent they talk to;
• Meeting people make you memorable;
• Most people will not be a real estate client this year; however they can pass along a name to someone who is in the market to buy or sell a home.

About 1 in 16 households will be involved in a transaction in an average year. Those people ask the people around them, those they trust, to learn about agents, neighbourhoods, movers and more.

Follow a plan to meet more people and grow your reputation. Become the memorable agent in your chosen neighbourhoods.