The average real estate agent’s website is very average: easy to forget. You need to answer the real questions people have, and your need to communicate your own special skills.
It takes a little planning to get the right information. Start with people’s questions. Remember, the average home buyer contacts only 1 agent. They have already learned about various real estate agents from friends, website searches and reading, and reviews.
- Does the agent work in the area we are looking to move?
- Have they served people like us?
- Are they reliable?
- Are they knowledgeable?
If you can provide information that shows you fit a potential client’s expectations, they will Shortlist you.