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Why should I choose RealEdge?


The whole focus of RealEdge is helping real estate agents get more contacts, build relationships, build local expertise, tell consistent messages to each type of contacts and use memorable anecdotes and stories. We don’t deal with Negotiating, Valuations, Open Houses and related topics. Professional services marketing and Contractor marketing are our sources of expertise. You need to build your personal reputation, within a specific region, to a few specific types of contacts. Over time, using professional documents, online systems, referral marketing concepts, public relations and other business disciplines, your circle of influence will grow.

What are the differences between real estate template designs and custom designs?

A website is a very important 2nd step in buyer’s and seller’s search for a real estate agent. There are thousands of website “themes” available on the market: some are better than others. However, for the single agent or small team, a good theme saves a lot of money. Custom designed websites with “hand-coded” software is very effective and expensive. Systems such as WordPress now have themes which can quickly be customized, are friendly with search engines, look good on desktops or mobile devices (responsive), are professional looking and easy to navigate for users. We suggest WordPress because of its ease in customizing, stability, low cost and wide selection of themes. Owners of a good WordPress site can quickly add new content, and there are a wide selection of plug-ins available for MLS/IDX feeds, mortgage calculators and many more options.

Can I upgrade my website later?

Yes, if your budget is very tight, we’d suggest a reasonable WordPress theme. As your business grows, you can add content, pages, functional plug-ins and more. Adding to your website is recommended because Google and other search engines see the site is “active” and being improved.

What are the key features of RealEdge realtor websites?

Listings: #1 attraction;

Photos: home styles, yourself in the community, past client testimonials, what to look for in a home;

Text: your resume or biography, lots of ideas, lots of resources;

Easy to navigate and find what’s important;

Graphic appeal: good looking and should fit your potential client’s tastes (newly-weds, downsizing seniors, growing families, appropriate income, recreational properties) and should integrate with your business cards, promotional flyers, signs and other design elements.

There are many additions possible beyond these real estate sales tools. Be careful about cluttering the experience with too many functions.

Can I change or add pages to my real estate website on my own?

Yes, a good WordPress theme allows non-technical users to make content changes easily, add pages and more.

What if I don’t want to be responsible for updating my listings? Can you do it for me?

Yes, we can provide a package of content updates, additions and other site changes which fit your budget. Quick changes to text, adding a blog, new photos and other small changes can be done in minutes. We suggest, other than listings, updates be done a few times each month but not too much.

What is the minimum content I need to launch a realtor template website quickly?

Biography: even the newest agents have other experiences which indicate their willingness to work, attention to detail and care about who they work for;

Understanding of their community and the neighbourhoods within them. These have 2 parts

the people, events and organizations, and

the physical infrastructure, including schools, shopping, roads, local planning, parks and more;

Resources for Buyers and Sellers, community resources, government programs, links to contractors, and more;

Testimonials: these should reflect your personal standards, in addition to real estate history

Contact Me: address, email, web form and phone numbers;

Listings: there are a variety of options for displaying local listings, your listings, recent listings and more;

Blog: give news, demonstrate your involvement in the community, support local organizations, discuss home types, finance, and other ideas. A blog is a excellent way to keep your website up to date for both your contacts and for Google;

For Sellers: when people list their home, they want to see the agent has a full program for preparing the home, promoting it, showing it, negotiating, closing with the right deal and fully handling all the legalities and financial requirements;

For Buyers: over 90% of agents work only with buyers. You need to show how you work to understand your client’s situation, then match them with appropriate listings, financing and more.

Can I add custom features to my RealEdge real estate website?

Yes, depending on the theme and complexity of your content. By understanding your specific situation and goals in the beginning, we can choose a WordPress theme, plug-ins and other options for you to be added over time.

Some WordPress themes and plug-ins for real estate agents can be quite technical so these need to be understood and tested before adding.

Can I track how many people have visited my realtor website?

Yes, there are very powerful tools available which track a lot of measurements in which pages are visited most, who is looking, how often and much more. It starts by adding Google Analytics.

By understanding you, the region you are serving, and the types of clients you are targeting, we will set up the system with goals to be measured over time. Your activities within the community, being in touch with your contacts directly and through email, and your listings should all impact the traffic and engagement people have with your website.

After we learn about the best audiences and top pages for your website, the fine-tuning becomes much easier. Measuring traffic and engagement is essential in starting to improve your real estate agent website.

Do I get a discount or referral fee if I send clients to RealEdge?

Yes, we would be happy to give you either a discount or bonuses in services. In certain conditions, “finder’s fees” will be considered. There are many service options available so this will be managed on an individual basis, and we want you and your referral to be very satisfied.

How do I promote my RealEdge real estate web site?

Promoting a website is a process, not a single event. Before we do any work on a website, we ask many questions to prepare a calendar and sets of services plus updates that fit your situation. You already have lists of contacts, family, past clients and more. Each set of your contacts should learn about you and your services depending on their situation, and your relationship with them.

Building your community presence requires a well-thought out plan. To keep the budget reasonable and the results realistic, we need to talk.

How is a WordPress theme chosen for a real estate agent's website?

Requirements for the site: essential pages

Plug-in required

Graphics and navigation structure

What is a WordPress theme?

WordPress is an international set of standards in developing a website. Each theme has it’s own distinctive looks and structure. The setup, colours and other details can be revised to customize it easily.

The benefit of WordPress is its reliability, ease in making changes and very wide technical support. What used to require weeks of original programming can now be launched as a public website in just a few hours.

What's the process for developing and launching a website?

Interview the real estate agent to determine priorities, proper style and tone, gather facts and comments

Determine appropriate words and phrases to “localize” it, and fit the agents market focus

Collect or create the remaining content for the pages: choose and edit photos; writing blogs, resources etc; creating lists; graphics

Choose a theme for the website’s looks and structure

Decide on any plug-ins, including IDX or MLS listings plug-ins; mortgage calculators etc

Proof the contents

Assemble the site, ensure all is good, then launch it

Update on a regular basis

Photos on a realtors website are important: how should I choose the ones for my website?

Variety of local photos showing the community

Range of homes: old & new; condo, small home, large estate, recreational property

Examples of construction and design styles

If possible: photos of people giving testimonials

Good lighting, reasonable resolution

Good composition of the photos so they are appealing

How should I co-ordinate content for the website, social media, blog and emails?

Online and offline content need a strategy: starting with website launch and social media presence

Over time both website and social media will be updated> What is important for you to emphasize?

Sending emails with information people find helpful is very important. What goes into the email, and what links to the website can really boost readership and results.

What is the difference in Contact Management and Customer Relationship Management?

Customer Relationship Management (CRM) is a much more complex application than Contact Management

A CRM fits a complex sales and service situation. A single real estate agent doesn’t need that level of functionality because it takes much more time to learn

A good Contact Management system should be accessible from a smart phone

What should a Contact Management program do for my real estate career?

Organize all your contacts into one place

Collect additional information, such as: type of contact, next contact date, notes & correspondences, qualifying factors

Calendar functions such as next contact date

Reporting functions, such as: warm leads, number of people fitting certain criteria, list of emails sent to each individual

Library of emails ready to be merged and sent to individuals or groups

There are many programs which fit the working needs of real estate agents. Ask experienced and successful people in your office about the programs they’ve worked with, and how they use them to boost productivity.

Who should I send emails to?

You need to have the permission of people before you can send them an email. On your website you can have an email opt-in form with an offer of information which is valuable to them; in conversations you can mention the same rewards and ask if they’d like to receive information from you

If you can help people, and have solutions to their situation, sending them the right materials over time will be really appreciated

A long term plan to “stay in touch with value” will increase people’s understanding of your skills and abilities.

How often should I send emails to contacts?

If someone is a new contact and not a lead, then staying in touch monthly might be enough to build their understanding of your skills

A lead who is actively looking for a home to purchase might be OK with seeing every new listing that fits their situation.

Determine the right frequency and content of emails, define the schedule of each piece and then stay in touch. If done professionally, people will appreciate the time you spent collecting and sending the information to them.

Why are stories useful?

We learn much faster from stories than from a collection of facts

It’s easy to remember little stories which communicate specific ideas

When a contact talks about you to someone you don’t know, and they have a little story that illustrates your personality or skills, then will pass that along. Those little stories are very valuable to your contacts who can expand your circle of influence