Spend 2/3 of your time developing relationships to match how realtors are chosen

If you are focused on social media, and not getting out talking to people 1-on-1, you’re investing badly. Study after study of how people chose a real estate agent shows referrals are the reason people choose an agent about 2/3 of the time, and online…

If you are focused on social media, and not getting out talking to people 1-on-1, you’re investing badly.

Study after study of how people chose a real estate agent shows referrals are the reason people choose an agent about 2/3 of the time, and online sources are used less than 1/3 of their time.

Invest your time where the people are searching for a trusted real estate agent: comments from family and friends.

Additionally, when people meet you, they will remember you much more clearly. I can look at the websites of realtor after realtor and quickly forget 95%. If I meet and talk with you, look you in the eye, listen to your questions, shake your hand and then get your business card: I will remember you. It’s not complex and it does work.

RealEdge.ca is based on these 4 facts:
• Family and friend recommendations are acted on much more often than other marketing tools costing much more;
• Most people choose the 1st agent they talk to;
• Meeting people make you memorable;
• Most people will not be a real estate client this year; however they can pass along a name to someone who is in the market to buy or sell a home.

About 1 in 16 households will be involved in a transaction in an average year. Those people ask the people around them, those they trust, to learn about agents, neighbourhoods, movers and more.

Follow a plan to meet more people and grow your reputation. Become the memorable agent in your chosen neighbourhoods.

Learning From Other Realtors Through Online Chat

There are some really good online groups who help the members. Beware of the groups which are simply promotion. Linked in has few different groups, try some out and learn which can help you. One good group is on Reddit.com Some of the discussion is…

There are some really good online groups who help the members. Beware of the groups which are simply promotion. Linked in has few different groups, try some out and learn which can help you.

One good group is on Reddit.com Some of the discussion is very US market-oriented but there are also useful contributions for Canadian real estate agents.

Link to Reddit Realtor’s discussions.

Here are some short excerpts from Reddit

There’s no way to spend money to grow a real estate business. (advertising and promotions budget discussion)
Anecdotal evidence, but my GF has become a successful Realtor over the last 10 years by just showing up. She’s active in the community. She makes friends with her clients and follows up with them on FB, with cards, etc. She knows who’s in the hospital or who’s having a baby. She’s someone people go to when they’re looking for a donation, to sit on a board, or to invite out with friends.

Here’s her trick: she never mentions Real Estate, but she always wears her name pin with company logo. No she doesn’t get every listing. But after seeing her half a dozen times around town in a positive light – and remembering her name – she’s on everyone’s short list of Realtors to call.

I’ll admit this isn’t for everyone. It takes a special kind of personality to be “on” 24/7. She never gets buzzed in public or does anything stupid because everyone around is a potential client. But expanding her sphere has made her a nice 6-figure income selling 60+ family homes a year.

So what if you’re not that kind of person? I’ve also seen 6-figure Realtors who don’t work their sphere, but make it because they are relentless and hyper-detail oriented. Emails dumped into CRMs worked religiously with well-tested scripts. Hyper-local blogging into target neighborhoods with followup FB and postcards around their listings and sales. $10K/mo. spent on Zillow and print marketing.

I’m rambling, but the point I’m trying to make is that you can spend nothing or you can spend a lot, but in the end it’s about creating a plan and working it for the long haul. If everything you do feels like it’s wasted effort, you won’t stick with it. It’s not the 1st postcard that generates the call – it’s the 4th, 5th or 6th.
As my old boss used to say, “plan your work and work your plan.”

What would you throw your marketing dollars into?
Buy 150$ worth of door hangers and go door knocking.
It works amazingly well when I go door knocking I generate a lead per hour on weekends.

What are some of the best prospecting/marketing ideas I should be doing right now?
I’m a huge proponent of exploring your own interests for lead generation and prospecting. Find 3 groups on MeetUp.com that you are seriously interested and join them and become a regular member. For me its Hiking, Off roading, and the local Bonsai society. Make yourself a presence and known throughout the organization, but don’t push real estate too hard. Become friends with everyone and naturally your career will come up and then everyone will know that you are their friend who has similar interests who also happens to be a broker. Its a long term strategy but it works well! Not only will you grow your business, but you get to grown yourself and explore other curiosities, while generating leads!

9 Promotions Which Communicate Your Personality

People want certain highly valuable characteristics in the real estate agent they choose. If your actions, website, references and promotions communicate those values about you, you get greater trust in the neighbourhoods you serve. A real estate industry report states 50% of people seeking a…

People want certain highly valuable characteristics in the real estate agent they choose. If your actions, website, references and promotions communicate those values about you, you get greater trust in the neighbourhoods you serve.

A real estate industry report states 50% of people seeking a real estate agent spend over 4 hours “researching agent information online”. That fact shows they are just not sure; they want evidence of who is better than average. Their searches start by asking people they trust.

7 Traits Of The Ideal Real Estate Agent
Your personality is not perfect: no one is exactly right. However you do want to emphasize the parts of your personal style which people value. By choosing smart promotions, you can connect with one or more of these valuable traits:
• Reliable
• Resourceful
• High attention to detail
• Local knowledge
• Many local contacts
• Forceful but not rude
• Get projects completed

Note: These phrases don’t say “negotiations”, “home construction”, “legal or financial knowledge” – those ideas are expected. The 7 traits above show the exceptional agent’s qualities. Become above average

You Are Not Average
If potential clients wanted an average agent, they would would do it quickly. They don’t. One piece of research states 74% choose an agent based on comments from people they trust, then they do online research to confirm that opinion.

Grow Your Reputation
A strong reputation creates confidence. If people describe you in phrases like Reliable, Get Projects Completed, and Great Local Knowledge, they will feel more optimistic about you.

9 Reputation-Building Promotions
– Organize a charity fundraiser with strong local connection. Find different people in the community and get them connected to each other. When you are the Connector, more people refer to you as a go-to person.

– Free guide on the neighbourhood: for singles; young families; parents of busy teens; seniors; immigrants or other groups. When you consider your Positioning within the community, use a targeted promotion that directly addresses a segment you have chosen.

– Help people find rental properties at no charge
They might not become a client for years. Yet they will know your name and understand you have the resources and connections to help people with their housing needs. They can mention your name to others.

– Do Youtube or Vimeo blogging on recent changes in the area, comments on potential zoning changes. Show your personality, not just your fashion.
One of the best parts of face-to-face networking is for people to be able to get a sense of your personal style. Video that is reasonably well done with good audio can multiply your presence by making you available 24/7 via a short clip.

– Invite a local authority to write a blog you post on your website and deliver to the right media
Connections within the community are really boosted if you assist others to communicate their message. Perhaps a local religious leader, non-profit volunteer or concerned parent want to deliver their message to more people. Help them create and find good places for their message to appear, not just your website.

– Free home valuations
Real estate agents have been using valuation to open new doors for many years. Can you add to that by suggesting small improvements, before the property is listed, to increase its marketability? Maybe a local landscaper and painter can help you. That team will further grow your referral partnerships.

– Guide to home staging using local talent and merchants
Home staging adds approximately 4 times the value to a sale price for every $1,000 spent. Staging helps people see the as it can be, not as it is. A home stager is an ideal referral partner.

– Find a community group with a real problem and get involved, especially on getting them exposure
Every community has big issues needing to be addressed. These often involve more complex political processes and connections. If you find an issue you support, and the people involved need help: learn what they need. Connect them to others in the community who can provide good parts of a solution, learn who in local government needs to be worked with, and help get the group’s message out to the media and others.

– Nurture contacts, not just leads, over time with information they will value.
If you only promote instead of inform, your list will shrink. If you have good information local people care about and share, your list will grow. By understanding a local segment you have decided to focus on, you will learn their needs. Do some research and set up a series of emails which help seniors, young families or others. Over time that series of emails will help people. IMPORTANT: Always get people’s permission before sending them an email.

Guidelines
Whatever your promotion ideas are, these action need to achieve some essential goals:
– Honestly reflect your personal strengths
– Separate you from other local agents so build memorability
– Reflect the values of your community. A neighbourhood of older family homes is very different from high density new condos
– Be consistent over time with the ideas and qualities you emphasize.

When you are the local real estate agent who does more than attend open houses and solicit new leads, you can manage your reputation. Be the community connector; be the person who can direct people to solutions; be the person other’s mention when a project needs successful completion. These qualities are the solid base to grow your reputation.

Learn your own strengths and areas to improve through the Free Quiz with detailed confidential report.

 

An inventory of your information, and how to capitalize on each part

People want to learn about you: those you meet in networking wonder if you can help them in specific neighbourhoods or farming areas; referral partners need to learn about you; and potential clients want to judge you. In a well-planned interview, we can get the…

People want to learn about you:

those you meet in networking wonder if you can help them in specific neighbourhoods or farming areas; referral partners need to learn about you; and potential clients want to judge you.

In a well-planned interview, we can get the basic facts, ideas, stories and more organized. Then, when you need a document, web page, email or little stories ready for networking conversations – you will be ready.

A lot of real estate agents aren’t sure about how they compare, what others want to read or hear about them, and which items to put into a quick email to new contact. Let’s get you organized: it all starts with an interview. Contact me today to figure out the right options for your situation.

Agent Information and Where You Need Each